SONY BOUTIQUE HEADPHONES DISPLAY
SONY BOUTIQUE HEADPHONES DISPLAY
With a commitment from JB Hi-Fi to support the growing portable audio category, the team at SONY invested in a store wide upgrade from their existing 1.2-metre-wide wall mounted display to a premium 2.4-metre-wide demonstration unit.
A first-in-class design, the brief was to ‘raise the bar’ in the category, and deliver a premium, demonstrable display that would establish Sony as the category leader in JB HiFi.
SONY AUSTRALIA
Category
ELECTRICAL STORES