MICROSOFT WINDOWS REINVENTION

Microsoft Window electronics display stands
Product display stand for Microsoft Windows 'Tablets' and 'Surface' range
Electronics display stand for Microsoft Windows in JB-HI-FI
Black trophy won for Microsoft Windows Reinvention

MICROSOFT WINDOWS REINVENTION

Retail marketing in the consumer electronics (CE) retail sector in Australia is heavily dominated by Apple and Samsung. Both brands are known for their bold, recognisable and highly visible in-store “permanent” footprint.

In 2014, Microsoft was in a unique position, as it had the opportunity and responsibility to service and represent its entire OEM partner network as the “category quarterback”.

Our design was based on a 3-stage shopping process of Hi/Eye/Buy.

  1. HI-Screens and signage to attract the consumers to the zone
  2. Eye-Our pillars inform shoppers and assist with navigation.
  3. Buy-Whilst fact tag and device merchandising assists shoppers to make informed purchase decisions

Shop! 2014 Permanent Display of the Year

MICROSOFT

Category

ELECTRICAL STORES

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